Since its official launch on March 15, 2024, the "Fertile Soil Project" by WSD, featuring a holistic "Learn + Visit + Practice + Promote" training model, has garnered attention and recognition from various universities in Wuhan. As of May 24, 2024, the project has officially entered Wuhan Engineering University, Hubei University Zhixing College, Hubei Second Normal University, and Wuhan Textile University, initiating university-corporate exchange collaborations and conducting "Fertile Soil Project" presentations and themed training for university students.

The "Fertile Soil Project," guided by the Wuhan Advertising Association, organized by WSD, and co-sponsored by the University Professional Committee of the Wuhan Advertising Association, is an internet advertising and marketing talent cultivation initiative. It aims to respond to the rapid development of the internet marketing industry by training advertising and marketing talents with innovative thinking and professional skills through university-corporate collaboration, thereby fostering sustained industry prosperity.

Through the "Fertile Soil Project," we hope to provide more university students with a platform to deeply understand the internet advertising and marketing industry, helping them lay a solid foundation for their future career paths.

Deepening Campus Engagement, Empowering Students to Explore New Marketing Perspectives

WSD has conducted multiple themed course trainings across four universities, aimed at enhancing students’ understanding of the internet marketing industry and solidifying their foundation for future career development.

Two marketing instructors from WSD delivered presentations at the four universities on topics such as “Exploring Social Platforms from a ‘Marketing’ Perspective” and “Essential Courses in Ad Planning.” They shared the latest marketing knowledge, strategies, and operational skills for major social platforms like WeChat, Weibo, Xiaohongshu, Bilibili, and Zhihu, and used WSD’s serviced brand cases to explain in detail the application of marketing strategies on different social platforms, aiding students in better understanding and learning.

Since its establishment in 2014, WSD has gathered over 300 professional marketing talents, specializing in the field of social ecosystem marketing. The company’s core business covers social media advertising agency, content marketing, advertising technology, creative video production, and data applications. As a deep commercial partner of major social media platforms like WeChat, Weibo, Xiaohongshu, Bilibili, and Zhihu, WSD innovatively proposed the ACT marketing model and relies on its independently developed Dun Customer Center marketing platform to integrate advertising, content, and technology, aiding brands in achieving scientific and exponential growth.

Thus, in the "Fertile Soil Project," we will bring ten years of marketing experience to the participants, including sharing the latest industry marketing knowledge, hands-on brand marketing cases, innovative marketing model learning, as well as skill certification assessments, visits to well-known companies, study tours, etc. From theoretical knowledge and practical skills to real-world training and employment guidance, we offer students more opportunities to learn and grow.

WSD Forms Partnership with Hubei University of Educations, Holds Plaque Awarding and Appointment Ceremony

On May 23, 2024, WSD formally established a university-corporate partnership with Hubei University of Educations, holding an "Internship and Employment Base" plaque awarding ceremony.

At the same time, five marketing course instructors from WSD were appointed as industry mentors at the School of Journalism and Communication of Hubei University of Educations, jointly participating in student practice and internship guidance.

We appreciate Hubei University of Educations‘ trust and support for WSD, and in return, WSD will provide more marketing knowledge learning, practical opportunities, and career guidance for the university's students, helping them achieve greater success in their future career paths.

The plaque awarding and appointment ceremony also mark a new phase for WSD's "Fertile Soil Project," with the university-corporate collaboration officially taking effect. Both parties will engage in comprehensive and deep cooperation in production, education, research, and practice, jointly cultivating advertising and marketing talents with innovative thinking and professional skills.

WSD calls for more universities and outstanding enterprises to actively participate in the "Fertile Soil Project," collaboratively exploring and building an internet advertising and marketing talent training system to contribute to the prosperity and development of the advertising industry. In the future, WSD will continue to engage in open collaboration, working together with various parties to plan and host a series of exciting events—stay tuned! We welcome all universities and enterprises to actively participate and register. Also, you can scan the QR code to inquire about more collaboration information.

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