Advertising Purchases

WeChat
- China's super social app, used by 8 out of 10 people, often referred to
  as the "WhatsApp of China"
- 1.336 billion active users
- A vital channel for brands to connect with users
Weibo
- One of China's most popular social media platforms, often referred to as the "Twitter of China"
- 605 million active users
- A primary channel for hotspot marketing
Xiaohongshu
- A lifestyle platform for Chinese users, often referred to as the "encyclopedia of consumer insights for young users."
- 300+ million active users
- A key platform for brand seeding
bilibili
- A bullet-comment video platform in Mainland China, a hub for the Gen Z population
- 341 million active users
- A primary channel for youth-oriented brand marketing
Zhihu
- China's largest question-and-answer community, often referred to as the "Quora of China"
- 111 million active users
- A vital channel for brand education and user engagement

ACT Marketing Model

This is WSD‘s proprietary marketing model designed to address the challenges of marketing on China’s popular social media platforms.

Marketing Consultation
Gain expert advice to align your marketing efforts with local insights.
Creative Strategy
Develop innovative approaches tailored to your brand’s unique needs.
Deployment Specifications
Set clear parameters for how campaigns are executed.

Content Creation
Produce engaging and relevant content for your target audience.
Project Implementation
Efficiently roll out marketing campaigns on the ground.
Project Review
Analyze the outcomes and gather insights post-implementation.
Methodology Consolidation
Refine and document the processes for future use.