What are KOLs?
KOLs, also known as influencers, are individuals or organizations with a significant following and influence in specific areas. KOLs have become exceptionally important in China, where brands rely on them to sell products and enhance brand visibility.
In China, utilizing KOLs is crucial for quickly gaining consumer trust and increasing brand recognition as part of your marketing strategy.
Our KOL Resources
We have connections with over 30,000 KOLs whose influence spans across major Chinese social media platforms such as WeChat, Weibo, Xiaohongshu, bilibili, and Zhihu. These KOLs are experts in various industries including maternity and baby care, pets, gourmet food, education, home decor, beauty and personal care, fashion and apparel, and technology. They can help promote your brand and boost sales.
Our KOL Marketing Services
Brand Strategy
Tailor KOL marketing plans specifically for your brand.
Content Production
Collaborate with KOLs to create authentic and engaging brand stories.
Advertising
Integrate KOL marketing with advertising campaigns to amplify brand impact.
Effect Optimization
Analyze performance data to optimize KOL marketing activities and achieve marketing goals.
ACT Marketing Model
This is WSD‘s proprietary marketing model designed to address the challenges of marketing on China’s popular social media platforms.
- ADVERTISING
- CONTENT
- TECHNOLOGY
Reach over one billion users with precise
advertising strategies to enhance marketing
effectiveness.
Build brand reputation and shape consumer
perceptions through various types of creative
content,thereby increasing marketing benefits.
Leverage artificial intelligence and big data
technologies to develop an intelligent marketing
technology platform, improving the efficiency of
advertising and marketing.
Service Process
Marketing Consultation
Gain expert advice to align your marketing efforts with local insights.
Creative Strategy
Develop innovative approaches tailored to your brand’s unique needs.
Deployment Specifications
Set clear parameters for how campaigns are executed.
Content Creation
Produce engaging and relevant content for your target audience.
Project Implementation
Efficiently roll out marketing campaigns on the ground.
Project Review
Analyze the outcomes and gather insights post-implementation.
Methodology Consolidation
Refine and document the processes for future use.
